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  • About Brand

     

    OUR MISSION:

    Creating eveningwear to help women look and feel their absolute best for life's special events.

     

    VISION STATEMENT:

    To be the clear choice for retailers and consumers when selecting an eveningwear brand.  This does not mean being the biggest, but it does mean being the best in terms of product design, quality, consumer value, customer service, and employee talent.

    Our roadmap to this vision is outlined below:

    • Product: Bringing the world innovative, hand crafted eveningwear of exceptional quality and value.
    • Service: Continuous efforts to surpass customer expectations and improve the customer experience.
    • Team: Being a great place to work where our team is happy, empowered, engaged, and inspired.
    • Profit: Continuous improvement of operations, efficiency, inventory management, and controlling expenses.
    • Growth: Nurture a mutually beneficial network of loyal customers and business partners to consistently increase market share.
    • Impact: Using our successes to leave a footprint for the greater good.

     

    BRAND STORY:

    It’s so much more than a prom dress. It’s a rite of passage for many young women. Her hair is done, her makeup is perfect, her excitement is building. It’s an empowering moment during an impressionable time in her life. It’s her fairytale and she is about to be the belle of the ball. It’s possibly the most beautiful she has ever felt.

    It’s so much more than a pageant gown. It’s all of your hard work to make a difference on top of all of your other dreams. It’s building friendships that often last a lifetime. It’s building confidence in yourself and learning healthy competition that pushes you to be your best. It’s learning how to lose gracefully. It’s believing in yourself. It’s the rush of emotion right before you take the stage. It’s your time to shine.

    It’s so much more than your wedding dress. It’s the biggest day in your life. Your closest friends and family anticipate seeing you for the first time as you walk down the aisle. It’s the moment you give your unconditional love. It’s your time to feel your most beautiful.

    It’s so much more than a red carpet gown. It’s a fashion statement. A moment to celebrate all your hard work. To look and feel your absolute best. It’s a chance to connect with your peers and devoted fans. The media is dying for a moment of your time and cameras are flashing all around you. This is an opportunity for the world to see you shine.

    At Johnathan Kayne, we understand how important these events are in your life. We also understand what it takes to make you feel your absolute best at these events. You want a design that is just as unique and special as you are. A design that is cut in flattering proportions for your body and compliments your eyes, hair, and skin tone. A design that fits your personality or transforms it. You want a dress that is well made and designed to truly fit a woman’s body. A gown that will play a supporting role in the memories of that special time in your life.

    We are there supporting you, encouraging you, and empowering you.